The Stuff!

'Rock N’ Roll ‘roaring & soaring’ Goodness, Punk Rock/Garage Rock Charming' —  Forkster

 'Having served up several strong solo slabs over a decade-plus — recording with Steve Albini and J. Robbins, even — Greg... ups his ante with his four-year San Francisco band’s debut, the clearest/thickest statement of his longstanding love of punky garage rock n roll power-pop constellations. Similar to 2016’s Stranglers/Cars-like Greg Hoy & The Boys corker ‘Fomo Yolo Ono’, and underlined by the standout opener ‘Sucker of the Century,’ one pictures this ballsy trio playing Sunday afternoon at Bottom of the Hill with Rubber City Rebels, Dogs, Real Kids, and other big guitars/big riffs/big tunes outfits that prize early Kinks and Who discs. (‘Anti Anti Machine’ even reprises the ‘All Day and All the Night/‘Can’t Explain’ herky-jerk riff The Clash inverted twice.) And you have to laugh at The Byrds’ ‘So You Wanna Be a Rock n Roll Star’ pattern-referencing ‘PBR (Pretentious Bearded Radical).’ Right on.' — Jack Rabid's Top 50 (!), Big Takeover Issue 81

'Listening to these tracks, we couldn't help but be reminded of classic bands like The Young Fresh FellowsThe Cars, and Mott the Hoople. Hoy's songs are built around groovy guitar riffs and the main emphasis is on making catchy tunes that just about anyone could enjoy. Recorded at California's legendary Tiny Telephone studio, this self-titled debut blasts out of the gate with a solid lead. Greg's got an excellent voice that's a perfect fit for the tunes he writes. And Nicholson and Galway provide the super solid rhythms that drive these tracks.' — babysue

'A record the Kinks might make if they debuted today' — Mr. Music

'A melange of old school garage and punk is what they are all about... layered in catchy riffs.' — Orcasound

'This new band out of San Francisco have it down. They know we are in times of Royal Panic and we need to power of Rock and Roll to save us from the nightmare unfolding around us.' — Whisperin' N Hollarin'

'Por ahora su agenda solo ofrece actuaciones en Estados Unidos pero el hecho de que hayan enviado su álbum hasta la Redacción de LA GANZUA confirma que trabajan para viajar a Europa en alguno de los meses próximos.' — La Ganzua

They want you to want them... In 2017, the band performed a few shows at SXSW in Austin as well as Noise Pop. Completing their recording with Tiny Telephone Oakland and mixing at Tiny Telephone A SF with Jacob Winik, they are happy to have a vinyl debut celebrated in July with an all-ages Friday at Bottom of the Hill.

The band met on Craigslist in 2013. The first jam was a love fest of rare and special sort. Releasing a live cassingle for 'Special Party' (recorded at their first gig at Thee Parkside) in 2013, the band has since released a cassette recorded in NYC in 2015.

Hoy put out his first solo album in 2003, landing the opening track 'Tested By History' on the TV show 'One Tree Hill'. His bands in NYC — including Hoy, Greg Hoy & The Boys, Twice As Bright, & Century Club — performed nearly 500 shows in 5 years. Over 20 releases live in his collective catalog, many self-recorded and performed, alongside records done with Steve Albini, J. Robbins, John Vanderslice, and Jason Jouver, among others.

Mark is a versatile veteran of the SF music scene, having been around the proverbial block with artists like punk progenitors, Whipping Boy (produced by Klaus Flouride), Schmoovy Schmoov (Digital Underground), Phil Crumar (Asphodel Records), indie rockers The Downfalls, and mostly recently, the skull crushing prog rock of Rule in Exile.

Dennis has performed in Carlos, The Hampton Wicks, and Rule in Exile, among others.



Past press:
Delusions of Adequacy
A solo debut of witty, crunching power-pop...On his self-titled debut album, Hoy has created, recorded, and performed two handfuls of power-pop tracks with instrumental elements of the 70s, 80s, and 90s and surprising, delicious lyrical pop culture references. The album has a lot going for itself, as does its originator. Hoy should please many power-pop fans, especially those who got into the genre over the last decade through some of its revivalists.’

Pittsburgh City Paper
...the album’s initial four songs are all spot-on in songwriting and production, and any of them could be a standout single on an edgy commercial station. And the mellow-ish “Optimistic Optometrist” (which frankly could be a Guided By Voices song title) frames Hoy’s outlook in a lyrical perspective when he affirms “the answer’s in a pop song.” For him, it definitely seems to be.’

‘I like to play this cd before I go out at night. It is upbeat and fun and puts me in good mood. Not only that, but the lyrics are both profound and cheeky. The way I like em.’
Time Out NY
Hoy's clear-eyed rock is fueled by straight-up melodicism

Village Voice, Best of 2003
The record producer replacing the artist has been tossed about in the press lately, and it seems that many have forgotten this is an age-old concept in the music industry (see Motown). Producer Greg Hoy takes stage front and center to perform his fine Weezer-by-way-of-the-Beatles tunes. - Village Voice Choice, 'Best of 2003’’
Jack Rabid, The Big Takeover
'Hoy' has to be the best power-pop record I've ever heard recorded entirely by one person. Is he for real? You keep glancing at the sleeve notes, thinking the man must be joshing, taking credit for others' playing, because Hoy betrays no veneer or vestige of such a solitary, necessarily piece-meal installments project. What it sounds like is a rockin' quartet, with Hoy's full-throated singing leading the charge. This is power-pop with big guitar crunch, some real back-beat presence, and encircling guitars, bold melodies and no hint of boyish niceties or polite mannerism....Sign me up for the next gig, and see you in the front row.

Punk Planet
HOY ushers in the rebirth of slack with his lo and lower-fi indie pop that recalls a less ambitious Weezer or a more ambitious Pavement. This is fortified with 10 essential hooks that'll bounce through your head well after the disc's end.’

Splendid Ezine
‘impressive -- accomplished indie pop that touches on a wide spectrum of sounds. Hoy is the brainchild, somewhat predictably, of Greg Hoy of Last Town Chorus and Yearbook fame. Hoy is responsible for all of the instrumentation on his solo debut, as well as the recording itself. The results are impressive -- accomplished indie pop that touches on a wide spectrum of sounds and moods.’
Delusions of Adequacy
‘DIY power-pop with clever lyrics and energetic guitars
When someone writes, records, and produces all of his own songs and also plays all of the instruments on an album, respect and awe from listeners are expected and appropriate. When the music sonically appeals to you regardless of the considerable aforementioned skills, the result is even better. Such is the case, for the most part, with Hoy’s self-titled debut album. I presume Greg Hoy’s last name does not carry a silent “h,” but I like that the names of both artist and album mean “today” in Spanish. It gives Hoy an extra urgency and contemporary spunk.’